Fan translation accounts-which tackle everything from song lyrics and video content to the members’ social media posts-are a primary example of how ARMY both deepens an understanding of the group among existing fans and introduces BTS to new audiences. Today, from her home in Sydney, Jiye Kim runs one of the largest Twitter fan translation accounts for BTS- with more than 270,000 followers. ARMY stands apart from other fandoms through the ways it has mobilized with an unrivaled level of organization, driven by a desire to see the seven members of BTS leave their mark in territories previously uncharted by any other pop act from South Korea. for Youth, subscribe to BTS’ YouTube channel, and more than 30 million follow both the member-run Twitter account and Big Hit’s official BTS Instagram account. 40 million members of ARMY, which stands for Adorable Representative M.C. Though ARMY has always shown up in person-fans lined up for days around Times Square in New York City to ring in 2020 with BTS at Dick Clark’s Rockin’ New Years’ Eve, not to mention their mighty presence at the group’s sold-out stadium concerts -it is also one of the most active online communities in existence.

One of the most pressing questions of the day in the music industry was: Who is ARMY? At the time, Bieber boasted more than 100 million followers on Twitter, and Grande was the third-most followed account on Instagram. BTS ended a six-year winning streak in the category by Justin Bieber and beat the likes Ariana Grande, Shawn Mendes and Selena Gomez.

The septet’s fandom captured the attention of international media when it propelled the band to win the fan-voted Top Social Artist, with more than 300 million votes, at the 2017 Billboard Music Awards. BTS has been amassing a legion of fans long before it became the first all-South Korean act to top the Billboard Hot 100 with “Dynamite,” or set the world record for attracting the most viewers for a concert live stream during the coronavirus pandemic. Who is ARMY?Īlready millions strong, ARMY had a new recruit. “When I walked outside, I just distinctly remember looking up into the sky, breathing in and thinking, that’s the first time a group has made me not only want to care more about them but care more about the world that I live in,” she recalls. “Spring Day” was filled with sentiments of longing for a friend, and “2! 3!” asked the listener to “erase all sad memories” and “smile holding onto each other’s hands.” Hearing these songs at the concert, Kim was deeply moved. Prior to the tour, the septet had released a compilation album titled You Never Walk Alone, with nearly 20 tracks about the subject. It was a simple declaration of solidarity that resonated powerfully, Kim says.

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